50 Cent Expands Nba Partnerships With Indiana Pacers Sire Spirits Deal

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50 Cent has revealed that the Sire Spirits company has teamed with another NBA team to sign an extended partnership agreement.

The Indiana Pacers revealed on Tuesday (October 18) that the G-Unit rapper has been signed as the team’s only beverage partner to the Gainbridge Fieldhouse arena. The deal will focus on G-Unit’s prize-winning Branson Cognac and Le Chemin du Roi Champagne brands throughout the season.

“This partnership with Curtis ’50 Cent’ Jackson and Sire Spirits gives us the opportunity to deliver new world-class experiences not only to our premium guests, but to all visitors to Gainbridge Fieldhouse and the Indianapolis community, at large,” Pacers Sports & Entertainment Chief Executive Officer Rick Fuson said in an announcement.

“We look forward to working alongside Curtis and The G-Unity Foundation to improve the lives of our city’s young people while bringing Pacers fans Sire Spirit’s award-winning premium products.”

The additional terms of the agreement comprise additional terms that include the East Sideline Club – the popular speakeasy that is located behind the benches of the team – changing its name to the Sire Spirits “67 Club. Additionally, there will be a Sire Spirits bar that opens onto the balcony of the arena. 50 Cent will be the Presenting Sponsor for Suite 50. It can be used for hosting corporate events, charity events and other events.

It is the G-Unity Foundation, 50 Cent’s charity, will also collaborate alongside the Pacers to create mentoring programs, a young advisory council, as well as other initiatives that aim to provide opportunities for young people in cities.

“What impressed me most about the Pacers organization was its firm commitment to the community which will allow me to extend my charitable efforts into Indianapolis,” 50 Cent said in his own personal statement. “I am also excited to have my brands featured at one of the country’s newest premier entertainment venues.”

He added: “I’m excited to be part of the exciting expansion of the new Gainbridge Fieldhouse will bring to the city of Indianapolis. I’m looking forward to getting to know and spend time with the supporters.”

The latest deal for the mogul’s business to Indiana Pacers. Indiana Pacers come after he joined forces together with the Sacramento Kings for an identical distribution deal in July. He also signed an identical multi-year partnership agreement in conjunction with the Houston Rockets back in March. The deals mentioned above will be based on Sire Spirits becoming the exclusive beverage provider for the two NBA teams. Additionally, they will be involved in various projects with Fif’s charity, the G-Unity Foundation.

As 50 Cent’s ventures in business continue to grow whether in the field of sports, TV or film, the Queens legend revealed during Ebro in the morning it’s true that the music industry was not at the top of his priority list lately. His last project that was a full-length was in 2014’s Animal Ambition The Untamed desire to win.

“If I give [my fans] an EP and they feel is a monster;” Fif stated, “if I call it an album and put up to six or five songs from my own material in it, and they are thrilled I’ll have the same feeling of satisfaction. I’m currently on tour I just played Prague last night. The O2 [Arena] was sold out. I’ll do the same thing tonight. Do you understand what I’m trying to say?”

He added: “I’m on a world tour at the moment. What do I require is a new album to make it happen? We’re about to get to the phase that Prince was, when the singer could announce, “Yo, Imma do a show tonight and sell out.”

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